This article relies primarily on one source, the history of Cuisinart as found a first book of morphy pdf cuisinart. Unsourced material may be challen
This article relies primarily on one source, the history of Cuisinart as found a first book of morphy pdf cuisinart. Unsourced material may be challenged and removed. 1973 and released in Canada in 1975.
Cuisinart products are available in upscale department and specialty stores nationwide. He owned and operated Amzac Electronics, until he sold it in 1967. The idea of starting Cuisinart came from seeing a food preparation machine while traveling in France in 1971. His goal was to shorten the time spent doing repetitive tasks like cooking and baking. With his engineering knowledge and passion for cooking, he decided to design similar technology for the American market.
Sontheimer started by taking apart the prototype machine and making refinements to parts such as the feeding tube, cutting blade, and discs. Starting out, Sontheimer’s device sold poorly. He tried marketing his food processor to department stores and grocery stores, but to the public it looked like nothing more than a high priced super blender. Two years later in 1977, Cuisinart experienced a sharp rise in sales from a few units per month to several hundred. Cuisinart was first in the market that it created for itself.
Sontheimer did it by making the Cuisinart name synonymous with top quality and price. Company analyst concluded that Cuisinart graduated from selling a few food processors a month to about 150,000-250,000 in 1976. By the end of that year, there were more than 30 food processors from a variety of different brands to select from. Although professional chefs were familiar with some food preparation machines, food processors were then unheard of. The device was almost unknown before it was debuted in Chicago. Sontheimer picked a propitious time to introduce American consumers to the food processor.
During the 1970s women began to experiment with more difficult recipes at home, and their interest in kitchen gadgets was peaking. Since the Robot-Coupe company no longer distributed Cuisinart’s food processors, it launched a product of its own in 1978. The French company designed U. S ads that read “It used to be pronounced Cuisinart”. Promotional battles spilled over into the 1980s. After battling via slanderous advertisements, a lawsuit ensued, and Robot-Coupe was ordered to stop insinuating Cuisinart sold products manufactured by Robot-Coupe. Regardless of legal troubles, Cuisinart introduced six new products by 1982.